On March 11th, on the 5th floor of Zone 2 of Yiwu International Trade City, the unveiling ceremony of Yiwu Selection brand’s global 8th store was held in the store.

1、 Awarding Ceremony: Formation of Africa’s Dual pivot Layout

Fang Hua, Deputy General Manager of Yiwu China Small Commodity City Overseas Investment Development Co., Ltd., awarded the license to CL UNIVERSAL STORE (PTY) LTD, a South African partner, marking the formal formation of the “Kenya+South Africa” dual pivot layout of the collection store on the African continent.

2、 South Africa: a strategic location connecting two oceans

South Africa borders the Indian Ocean to the east and the Atlantic Ocean to the west, and is located at a major shipping hub between the two oceans. It has a golden coastline of about 3000 kilometers and is an important hub connecting Europe, America, and the African continent. As a member of the BRICS countries, South Africa’s economic and trade relations with China continue to deepen, making it a strategic location for Chinese enterprises to explore the African market.

3、 Win win cooperation: Three parties work together to go global

Separated by rows like mountains, everyone focuses on their strengths. The small commodity city provides brand endorsement, CL Universal Store leverages the advantages of deep cultivation in African channels, and gathers the resources of settled enterprises. The three parties work together to unite and go global in order to overtake, “said Fang Hua, Deputy General Manager of Yiwu China Small Commodity City Overseas Investment Development Co., Ltd. As an operational expert with a long-term focus on the African market, CL Universal Store will rely on its mature localized network to provide full chain services from market access to terminal sales for resident brands.

4、 Strategic Response: Building an African Trade Network

It is worth mentioning that CL UNIVERSAL STORE is a subsidiary of China Mall Group, which just joined the Kenya store in January this year. The newly signed South African store will form a strategic synergy with the Kenyan store, jointly building a commercial network covering major economic regions in Africa

5、 Future outlook: From 1 to 1000, Chinese manufacturing will go global

In the future, Yiwu Selection brand’s overseas collection stores will use Kenya and South Africa as pivot points to continue to assist Chinese high-quality brands in deepening their presence in the African market. At the same time, the brand’s overseas expansion will also extend to more emerging markets. Continuously copy and paste from 1 to 1000, bringing more Chinese made products to the world stage and providing high-quality Chinese goods and services to global consumers.