Yiwu Selection adds new stores in two countries

On April 11, 2025, Yiwu Selection brand’s overseas collection store reached an important milestone – two new stores in South Korea and Ecuador officially signed contracts to join. The awarding ceremony was held at Yiwu Shopping Mall Group, marking another step forward in this globalization strategy.

Strong collaboration, localized cooperation further upgraded

Fang Hua, Deputy General Manager of Yiwu China Small Commodity City Overseas Investment Development Co., Ltd., signed cooperation agreements with Kim Dong yu, CEO of CREBITY Co., Ltd. in South Korea, and Dai Kang, Chairman of Importadora Lina in Ecuador, and completed brand authorization and licensing.

As the core project of the “Yiwu China Small Commodity City” brand going global, Yiwu Selection integrates high-quality supply chain resources from Yiwu and collaborates with local leading enterprises overseas to create an innovative model of “brand authorization+localized operation+digital management”, providing efficient and low-cost new paths for Chinese small and medium-sized enterprises to go global.

Two major partners with strong capabilities

Korea CREBITY Co, Ltd： A leader in the e-commerce field, operating the well-known B2B platform “CRETON”, with business covering multiple countries such as Singapore, Malaysia, and Japan. It has won the South Korean government’s “Trade Day” export contribution award and has rich experience in cross-border operations.

Importadora Lina from Ecuador has been deeply involved in the import industry for 19 years, covering various fields such as daily necessities, office supplies, fitness equipment, etc. She has experience in operating large shopping malls and shopping centers, and has significant influence in the local market.

From “selling products” to “creating brands”, a new paradigm for Chinese manufacturing to go global

The rapid development of Yiwu Selection reflects the strategic transformation of China’s small commodity market going global:

✅  From price competition to value competition – no longer relying on low prices, but increasing product premiums through brand empowerment.

✅  From product output to brand output – to unify brand image and enhance international market awareness.

✅  From single trade to ecological co construction – deep cooperation with overseas partners to achieve long-term win-win.

Accelerating globalization layout, promising future

With the establishment of stores in South Korea and Ecuador, Yiwu Selection’s global presence has further expanded. In the future, Yiwu China Small Commodity City will continue to deepen the “brand partner+localized operation” model, promote more Chinese small and medium-sized enterprises and independent brands to go global, and shine in the international market.