With the changing of the year, Huazhang is becoming new day by day. In 2024, Yiwu Brand Development Promotion Association bravely took the lead and wrote a magnificent new chapter!

This year, we shoulder the mission of helping enterprises expand into international markets and showcase new achievements; Promote the internationalization process of the brand and achieve a new leap forward.

This year, we seized the opportunity to enhance the international influence of Yiwu brand and achieved new accomplishments; Deepen communication and cooperation between enterprises, and create new brilliance.

Let’s review the wonderful moments of this year together and witness the solid steps of Yiwu brands going global.

On August 2, 2024, the Yiwu Brand Development Promotion Association was officially established, marking a new chapter in the development of Yiwu brands. The Promotion Association will establish a communication platform for brand internationalization strategy and market expansion strategy, helping Yiwu enterprises enhance their international competitiveness and promote Yiwu brands to go global. The Promotion Association actively responds to the national “Brand Power” strategy, while assisting local economic development, promoting Yiwu enterprises to explore overseas markets, and enhancing the international influence of Yiwu brands, it also strongly supports Yiwu enterprises to create their own brands, enhance brand added value, promote Yiwu enterprises to move from product overseas to brand overseas, and achieve higher quality development.

In July 2024, our association carefully organized an overseas Mexican business study tour. In this event, companies gained a deeper understanding of the characteristics and demands of the Mexican market, laying a solid foundation for Yiwu brands to enter the Mexican market. The association facilitates in-depth communication between member enterprises and local chambers of commerce through channel sharing, enabling standard member enterprises to establish preliminary cooperative relationships with Mexican enterprises, achieving resource sharing and complementary advantages, and effectively promoting cooperation between the two sides to new heights.

In November 2024, our association organized member companies to conduct in-depth inspections of core markets in the Middle East such as Riyadh, Jeddah, and Dubai, during which we established friendly and close cooperative relationships with local Chinese and overseas Chinese organizations. This inspection has created valuable cooperation opportunities for Yiwu enterprises to explore the Middle East market. Through channel sharing, customer resource sharing, and in-depth communication with Chinese and overseas organizations, enterprises have gained a more thorough understanding of the needs, preferences, and industry trends of the Middle East market, providing key reference basis and solid cooperation foundation for Yiwu brands to successfully enter the Middle East market

In September 2024, the Yiwu Brand Development Promotion Association carefully organized member enterprises to carry out study tours and visited leading enterprises in industries such as Maihe Culture and Hot E-commerce on site. During the event, there was a lively atmosphere of communication among member companies. Everyone delved into the successful experiences and advanced management models of leading enterprises, constantly sparking innovative thinking and expanding rich cooperation opportunities for each other, helping member companies to continuously explore and move forward on their development path.

Brand Going Global Summit Forum

In May 2024, the Brand Development Promotion Association, in collaboration with Innovation Consulting, One Hundred Million Midstream and other brand business consulting companies, successfully held the first Yiwu Brand Going Global Summit Forum, sharing brand internationalization strategies and market expansion strategies with member companies, helping them understand the latest trends and developments in the international market, and enhancing their brand internationalization capabilities.

APEC Business Travel Card Promotion Meeting

In late October 2024, in order to assist member companies’ brands in going global, the Brand Development Promotion Association, in collaboration with the Foreign Affairs Office, jointly held an APEC Business Travel Card Promotion Conference to help member companies interested in applying for the APEC Business Travel Card answer questions and understand the application conditions, scope of use, and advantages of the APEC Business Travel Card on site, and enhance the international travel convenience of member companies.

Symposium on Enterprise Trademark Work

The seminar was hosted by the Trademark Office of the China National Intellectual Property Administration and co organized by the Market Supervision Administration of Zhejiang Province and other units. It was held at the Happiness Lake International Convention Center in Yiwu City from September 24 to 25. The activity aims to deepen enterprises’ understanding of the importance of trademarks and brands, and inject intellectual property power into the “the Belt and Road” economic and trade cooperation. The presentation covers brand economy, international trademark legal system, Madrid trademark international registration, etc., helping enterprises enhance their awareness of intellectual property protection and strengthen international competitiveness.

Brand Collection Store No.0001 grandly opens for business

In December 2024, the landing work of Yiwu Selection brand’s overseas collection store officially began. On January 10, 2025, the brand collection store grandly opened on the 5th floor of the market in Zone 2 of Yiwu International Trade City. The collection store gathers over 2000 high-quality items from more than 70 brands, covering 23 categories such as home furnishings, accessories, toys, etc. On the first day of opening, the signing amount exceeded 120 million yuan!

Kenya No.2 Store Awarding Ceremony

On January 18, 2025, the plaque awarding ceremony for Yiwu Selection Kenya brand collection store No.2 was successfully held. This cooperation is with CHINA MALL Group, which has deep resources in the Kenyan market. This award marks an important progress in Yiwu Selection’s overseas strategy in the African market, laying a solid foundation for the brand to further expand into the African market and helping Yiwu brands accelerate their global expansion.

Looking back on 2024, we have taken firm steps towards internationalization; We cross mountains and seas, embarking on a new journey.

Looking ahead to 2025, we will forge ahead and shine with new brilliance; Hand in hand, gather strength, and move towards the future!

Finally, I sincerely wish everyone a happy New Year, happy family reunion, all the best, and good luck always with you!