1、 Yiwu, the transformation from “small commodities” to “big brands”. Yiwu, a city built on the market, is connected to more than 200 countries and regions on one end and over 2.1 million “Made in China” enterprises on the other end. Throughout, ‘small commodities, big market’ has been the pride of Yiwu. However, with the changing global trade landscape, we have realized that relying solely on the advantage of “quantity” is not enough. We need the power of brand, moving from ‘product going global’ to ‘brand going global’.

Brand collection stores have emerged in this context. We not only need to be a showcase for Chinese brands, but also a hotbed for global brand incubation.

2、 The core values and characteristics of brand collection stores

Strict entry criteria:

Overseas brand registration: The registered brand must have completed brand registration overseas and have a basic understanding of the international market.

Independent research and development capability: Brands must have independent research and development capabilities, be able to continuously innovate, and provide differentiated products.

Brand Vision: Brands must have a clear brand vision and be committed to long-term development in overseas markets.

Powerful brand matrix:

After careful screening, the collection store currently gathers more than 70 high-quality brands and over 2000 selected products. These brands cover multiple fields such as home goods, fashion accessories, intelligent technology, cultural creativity, etc., showcasing the innovative strength and diverse charm of Yiwu’s manufacturing industry.

Comprehensive overseas support: Overseas infrastructure: By building overseas sub markets, overseas warehouses, overseas exhibition halls, overseas exhibitions, and overseas stations, we provide one-stop services for brand display, sales, warehousing, and logistics.

Digital empowerment: With the digital capabilities of the Chinagoods platform, brands can achieve integrated online and offline promotion, enhance brand awareness and market coverage.

Brand incubation: Brand collection stores also provide brand incubation services to help brands enhance their research and development, marketing, service, and quality management capabilities, and build an international brand image.

3、 Success Story: Vivid Practice of Brand Going Global He Lihong and Breakthrough in the German Market:

With the support of the brand collection store, President He successfully opened up the German market. In 2024, the sales of her brand’s best-selling products skyrocketed by over 60%. He Lihong said, “The most important thing for a brand is a complete system. Research and development, marketing, service, and quality must all be the best. Now, our R&D team has more than 70 designers who can design tens of thousands of packaging products one year in advance.” Her success is a vivid reflection of the “Yiwu Good Goods” brand’s overseas collection store model.

Liu Bo: The Transformation from “Quantity” to “Brand”:

President Liu mentioned, “Before, Yiwu talked about quantity. How much of my product can be exported globally every year? But behind this quantity, the profit margin is getting smaller and smaller. We need to have our own brand, and we actually have this strength.” The brand collection store provided him with a platform for transformation from product to brand, helping his brand establish a foothold in the international market.

4、 Future outlook: A new journey for brands to go global, deepening market procurement and trade reforms:

We will continue to deepen the reform of market procurement and trade, accelerate the integration of domestic and foreign trade, improve the modern commercial logistics system, and create a first-class business environment. Through these efforts, Yiwu brands will shine even brighter in the international market. Global layout:

By the end of 2024, the brand’s overseas plan has been implemented in more than 20 countries, helping nearly 5000 business entities explore overseas markets. In the future, we will continue to expand our global presence and bring more Chinese brands to the world. Brand incubation and innovation:

We believe that the power of a brand lies not only in its products, but also in innovation and sustainable development. We will continue to provide comprehensive support for brands and help more enterprises achieve a magnificent transformation from “product going global” to “brand going global”.

Let’s work together and make the world fall in love with Yiwu brands! If you are interested in brand collection stores, please feel free to contact us. Yiwu Good Goods “brand collection store, let the world witness the rise of Chinese brands! We are here, waiting for your joining!