In today’s fiercely competitive global retail market, a brand collection store from Yiwu, China is staging a stunning business legend. Yiwu Selection has opened 11 stores on five continents at an astonishing speed in just 90 days, with intention orders exceeding 1 billion yuan. This is not only a victory of speed, but also a successful practice of China’s brand globalization strategy.

Lightning Layout: A Global Journey of 11 Stores in 90 Days

On January 10th, the first store opened with orders exceeding 120 million yuan;

On January 18th, Global No.2 Store settled in Kenya and reached a cooperation agreement with CHINA MALL, which has 54 large chain stores in 14 African countries, officially launching its global model;

On February 19th, the third global store settled in Italy; Provided important support for the landing of Yiwu brands in the European market;

On March 3rd, from the “mysterious island nation” Papua New Guinea to the “oil kingdom” Saudi Arabia! Yiwu Selection brand will add two more stores to its overseas collection store;

On March 6th, the 7th global store settled in Chile, officially opening the door to South America

On March 11th, Global Store 8 settled in South Africa; Subsequently, the 9th global store settled in Mexico;

On April 11th, the brand’s overseas collection store added new stores in South Korea and Ecuador! Joining hands with e-commerce giants and established supermarkets, we are embarking on a new paradigm of brand going global!

Success Password: The Perfect Balance of Standardization and Localization

The global success of Yiwu Selection stems from its precise grasp of “standardized replicability” and “localized customization”.

🌟 Unified VI design: Maintain high consistency from store decoration to employee uniforms. At the same time, the digital middle platform system enables real-time monitoring and precise management of global stores, ensuring maximum operational efficiency.

🌟 Localization strategy: Each store will retain regional exclusive products, and different stores will adopt different sales models based on local market demand;

🌟 Intelligent supply chain: Yiwu Selection brand’s overseas collection store has a strong supply chain system, integrating more than 190 high-quality suppliers in Yiwu and ensuring quality and price advantages through centralized procurement.

Core advantage: Empowered by the combination of product, operation, and marketing, sharing international channels and localized resources, achieving zero risk and dual benefits of “brand going global+traffic monetization”!

✔️  Whole store output mode: product+operation plan+marketing support one-stop empowerment

✔️  Share channel/customer/traffic resources, seize the market with zero risk

✔️  Dual support of international channel localization services and global exposure

Globalization layout accelerates, the future is promising!

This beautiful global breakthrough battle is not only a victory for a brand, but also the best annotation of China’s manufacturing upgrading to Chinese brands. Amidst the wave of anti globalization, Yiwu Selection has proven through tangible performance that as long as the methods are appropriate, Chinese brands can fully shine on the world stage. Yiwu China Small Commodity City will continue to deepen the “brand partner+localized operation” model, promote more Chinese small and medium-sized enterprises and independent brands to go global, and shine brighter in the international market!