Under the strategic guidance of the Yiwu Municipal Party Committee and Government, and the strong guidance of the Shangcheng Group, the Yiwu Brand Development Promotion Association has joined forces with industry elites to create the first “Yiwu Preferred” brand overseas collection store, which has officially opened on the 5th floor of Zone 2 of the International Trade City. On the opening day, the number of signed orders exceeded 120 million within 5 hours, which was a great start!

1. Mission: To assist Chinese enterprises in building global brands

Yiwu, a place where global merchants gather, not only has the world’s largest small commodity supply chain, but also serves as an incubator for commodity production and brand transformation.

The Yiwu Brand Development Promotion Association adheres to the original intention of showcasing and promoting Chinese culture, Chinese brands, and building a global brand social organization to the world. It is committed to becoming an accelerator for Yiwu enterprises to inevitably internationalize Chinese enterprise brands, with the mission of “helping Chinese enterprises create world brands”.

2. Practice: Brand Collection Store 0001 officially opened for business

Entering the Yiwu Optimal Brand Overseas Collection Store, it feels like stepping into a dazzling treasure trove of brands. The store displays tens of thousands of carefully crafted products, including themed home furnishings, accessories, clothing, electronic accessories, and other categories, all of which have undergone strict screening, representing the top level of Chinese manufacturing and Yiwu brands.

Yiwu Selected Brand Overseas Collection Store gathers more than 70 brands and over 2000 high-quality products, covering 23 major categories such as accessories, daily necessities, stationery, toys, gifts, tools, kitchen and bathroom, beauty, home furnishings, and digital products. It is jointly created by 139 industry leaders including Kerry Packaging, Dingxin Ribbon, Litian Toys, Feifeng Electronics, Longfei Kitchenware, Meizhiyuan Cosmetics, Tena Footwear, Shimei Yi Makeup Utensils, Sunshine Home, Jinming Electrical Appliances, Bosen Machinery, etc. We use the platform of “Yiwu Selected Brand Overseas Collection Store” to continuously explore diverse and queue new models through various means, and comprehensively promote brand overseas expansion.

3. Advantage: Comprehensive brand going global

Expand global channels: Create a global offline investment super agent model, recruit strong super agents, leverage their local resources and sales network, quickly open up and penetrate overseas markets, enhance the brand’s market share and influence in the local area, and enable the brand to deeply cultivate overseas markets and achieve localized operations.

Sharing traffic from all parties: Relying on the independent website resources of Chinagoods platform, gathering global traffic, providing sufficient exposure opportunities and accurate traffic introduction for overseas brands, enhancing the brand’s online visibility and sales power.

Innovative Agency Scenarios: Explore the online cross-border e-commerce direct supply brand agency model, use online cross-border e-commerce as a bridge, carry out direct supply brand agency cooperation, simplify supply chain processes, improve product supply efficiency, and accelerate brand layout and expansion in the international e-commerce market.

Leveraging social media marketing: Utilizing mainstream global social media platforms, telling brand stories through creative content marketing, attracting overseas users’ attention and interaction, shaping brand image, cultivating loyal overseas fan groups, and enhancing the brand’s international reputation and cultural influence.

Launch global promotion: Hold brand overseas collection store global promotion events in 5 countries every year, focusing on showcasing brand advantages and characteristics, building direct communication platforms with overseas buyers, distributors, and consumers, expanding the market face-to-face, and promoting brand recognition and market penetration worldwide.

4. Looking forward to the future and walking hand in hand

Looking ahead to the future, our brand collection stores will continue to operate steadily and expand continuously, and the road for Yiwu brands to go global will also become wider and wider. I believe that in the near future, the “Yiwu brand” will shine in every corner of the world and become an emerging force that cannot be underestimated in the international market.

It is worth mentioning that our Brand Development Promotion Association has organized overseas business inspections and resource docking activities in multiple countries and regions such as Brazil, Mexico, Saudi Arabia, Uzbekistan, and West Africa, accumulating rich experience and resources for the international development of Yiwu brands. These activities not only deepen Yiwu enterprises’ understanding of overseas markets, but also provide strong support and guarantee for brands to go global.