Since its first store opened in January 2025, Yiwu Selection brand’s overseas collection stores have swept the world at an astonishing “Yiwu speed” and quickly become the focus of the international market.

Within just 5 hours of its opening, the first store signed a contract of 120 million yuan. Within a few months, the second store settled in Kenya, the third store entered Italy, and the fifth and sixth stores made a strong entry into Papua New Guinea and Saudi Arabia. The number of brands registered skyrocketed from 139 to 178. Now, this’ Yiwu whirlwind ‘has officially landed in South America, marking Yiwu Selection’s global expansion to five continents!

Global 7th Store Signing Ceremony: Yiwu Brand Enters Latin America

On the morning of March 6, 2025, Zhejiang China Small Commodity City Group Co., Ltd. and Yiwu Brand Development Promotion Association successfully held the Yiwu Selection brand overseas collection store global 7th store franchise signing and awarding ceremony at the Mall Group Building. With the successful conclusion of the ceremony, EXLIN Group from Chile officially became the brand partner of Yiwu Selection’s global 7th store, marking the official entry of Yiwu brand into the Latin American market.

The ‘King Partner’ Behind Chile’s First Store

At the signing ceremony, Yiwu China Commodity City Overseas Investment Development Co., Ltd. and EXLIN Group successfully signed the “Yiwu Selection Brand Overseas Collection Store Authorization Agreement”. Subsequently, Fang Hua, Deputy General Manager of Yiwu China Small Commodity City Overseas Investment Development Co., Ltd., presented a franchise authorization plaque to Mr. Lin Zhiyuan, Chairman of EXLIN Group.

EXLIN Group, as a comprehensive enterprise giant in Chile, has been headquartered in Santiago since 2015 and has built a business network that radiates South America and the world. Its business covers multiple fields such as daily necessities and hardware tools, serving over 3000 chain supermarkets and thousands of supermarkets above designated size in Chile. It has a modern facility of 35000 square meters (including 15000 square meters of warehousing and exhibition halls), and processes hundreds of high container goods annually, with strong supply chain and logistics capabilities.

In this cooperation, EXLIN Group will start from Chile and gradually replicate the Yiwu Selection collection store model in Latin America. Based on the first store, we will expand and operate multiple brand overseas collection stores in Chile and surrounding areas, focusing on advantageous categories such as home furnishings, electronics, and cultural and creative industries, and creating a “South American version of Yiwu Mall”.

From “selling products” to “building brands”: a new global strategy for Yiwu brands

In the past, Yiwu goods broke through the market with ‘homogeneous price competition’, but in the current fiercely competitive global supply chain environment, we must get rid of the quagmire of price wars. “He Lihong, the president of Yiwu Brand Development Promotion Association, emphasized at the signing ceremony,” Now, our core task is to enhance competitiveness by promoting brand differentiation, meet the emotional value of users with better quality, and seize the minds of consumers

Just as Nezha culture and Chinese trams have sparked a global craze, Chinese manufacturing is gradually breaking away from its dependence on low-end manufacturing and is reshaping its image with a stable industrial chain and innovation. Yiwu Selection brand’s overseas collection store has partnered with Chile’s EXLIN Group to integrate resources from multiple industries and 178 leading enterprises in Yiwu, building another “brand overseas highway network”:

Channel sharing: Relying on EXLIN Group’s 3000+supermarket network, Yiwu brands can quickly reach mainstream consumer scenes in Chile;

Supply chain upgrade: Collaborate with Chinagoods platform to provide full chain support such as product selection optimization and cross-border logistics;

Localized operation: With the help of EXLIN Group’s local talent resources, customize marketing strategies that are suitable for the Latin American market.

Global Expansion: The Three Core Advantages of Yiwu’s Speed

Behind the “global lightning war” of Yiwu Selection brand’s overseas collection stores, three core advantages are indispensable:

Mode innovation: Authorized brand partners can “infinitely replicate” locally, for example, Chile’s 7th store can expand from 7-1 to 7-100 stores;

Resource Integration: The Yiwu Brand Development Promotion Association, jointly established by Shangcheng Group, Yiwu Municipal Bureau of Commerce, and leading enterprises from various industries in the Yiwu market, takes the lead in integrating resources from all parties and provides a “one-stop overseas package” of policies, traffic, supply chain, etc;

Data driven: Relying on the Chinagoods platform to analyze global consumer trends, grasp the demand characteristics of consumers in different markets, and accurately match market demand.

Building a Global Consumer Network: The Future Vision of Yiwu Brands

President He Lihong emphasized that “our development direction is not limited to simply opening physical stores, but is committed to building a global consumer network, so that every corner of the world can easily reach ‘Yiwu Good Goods’.” Through innovative adoption of the “brand partner+localized operation” dual wheel drive model, Yiwu Selection has gradually and systematically built a brand ecosystem network covering five continents around the world, effectively promoting the deep integration of Yiwu manufacturing and high-quality Chinese brand products into the global consumer market.

At this moment, on the global map of Yiwu Selection brand’s overseas collection stores, the No. 7 store in Chile has lit up a dazzling red star. And this is just the prelude to Yiwu brand expanding into the international market! In the future, Yiwu Selection will continue to sweep the globe at the “Yiwu speed” and reshape the new pattern of global small commodity trade branding.